Cookie Policy
Last updated: May 2026
1. What cookies are
Cookies are small text files that a website stores on your device. They are widely used to make websites work, to remember your preferences, and to help understand how a site is used. This page explains the cookies this website uses and gives you control over them.
2. Cookies this website uses
Below is a list of the cookies and similar technologies you may encounter on this site, grouped by what they do. Cookies in the Analytics and Advertising categories are only set after you give your consent.
To respect your choice, the Google tag loads on every page in a “consent denied” state by default. Until you opt in, it does not read or write Google Analytics or advertising cookies. It may still send Google anonymous, cookieless measurement signals, which do not identify you and store nothing on your device. Once you accept, normal cookie-based measurement begins.
| Cookie | Set by | Purpose | Category | Duration |
|---|---|---|---|---|
fwc_consent | This website (first-party) | Remembers your cookie choices so you are not asked every visit | Strictly necessary — always set | About 6 months |
_ga, _ga_<id> | Google Analytics | Measure how the site is used | Analytics — only set after you consent | 2 years by default (Google’s setting), though browsers may shorten this — for example to around 400 days in Chrome and 7 days in Safari |
| Google Ads cookies | Google Ads | Measure advertising performance | Advertising — only set after you consent | Present only if advertising is active (not currently enabled on this site) |
| Vercel Web Analytics | Vercel | Anonymous usage measurement | No consent needed — listed for transparency | Vercel states this is cookieless |
| Vercel Speed Insights | Vercel | Anonymous performance measurement | No consent needed — listed for transparency | Vercel states the data is anonymous and not used to identify you or reconstruct a session |
Vercel Web Analytics and Speed Insights are included here for transparency. Vercel states that Web Analytics is cookieless, and that Speed Insights collects only anonymous data that is not used to identify you or reconstruct your session. Because neither relies on cookies on your device, they run without consent and are not part of the choices below.
3. Changing or withdrawing your consent
You are in control of the Analytics and Advertising cookies above. You can accept, reject, or change your choices at any time:
- •Use the “Cookie settings” link in the footer of any page to review or update your choices.
- •Clear cookies in your browser settings at any time. Most browsers also let you block or delete cookies altogether.
Withdrawing consent is as easy as giving it. When you reject a category you had previously allowed, this site stops the relevant tracking and also asks your browser to remove the cookies that were set. If you clear the strictly necessary cookie that remembers your choices, you will simply be asked again on your next visit.
4. More information
For more about how I handle your personal data, please see the privacy policy. If you have any questions about cookies on this website, you are welcome to contact me at enquiries@francescawalshcounselling.co.uk.